Does Every Business Need a Website Marketing Strategy?
The Short Answer is YES!
In today’s digital world, customers rely on the internet to connect with brands before making purchase decisions. In fact, 40% of consumers research online to gather information on a brand before buying a product. If you don’t have a solid marketing plan—including an optimized website and effective SEO strategies—you may be missing valuable opportunities to connect with potential customers.
Over the past decade, how businesses build their brand and promote products has changed dramatically. More and more each day, customers turn to the internet to connect with brands online before deciding whether to buy. Without a solid marketing plan, including an effective SEO strategy, you risk losing valuable opportunities to engage with potential customers.
Did you know? 40% of consumers research online before making a purchase. Don’t miss out on connecting with these potential customers!
Tip #1 – Site Audit
A thorough site audit ensures your website performs well for both users and search engines.
Here are a few areas to analyze for top performance:
Readability & Navigation
Readability: Your homepage is your brand’s first impression. Ensure it represents your company clearly and helps visitors find essential information.
Navigation: Visitors should locate information within two clicks. Simplify your menu system if it’s overly complex.
Fonts & Colours
Fonts: Stick to ‘serif’ fonts like Times New Roman or Georgia for readability. These fonts have subtle embellishments that make text easier on the eyes.
Colours: Black on white is often best. Avoid bright colours on bright backgrounds and low-contrast combinations.
Mobile & Speed
Mobile-Ready: Nearly 40% of major websites aren’t optimized for mobile. Ensure yours is responsive across all devices.
Page Speed: Users may abandon sites that take over three seconds to load. Optimize images and compress files to improve load times.
Tip #2 – Search Engine Optimization (SEO)
Standing out in search results is essential to gaining visibility. Here are proven SEO strategies to help you get noticed:
- Research: Act as if you’re a customer searching for your services. Observe competitors and note keywords used in top results.
- Content: Write detailed, informative pages focused on customer needs using relevant keywords naturally.
- On-Page SEO: Use keywords in titles, subtitles, and image names. Google’s algorithm understands synonyms, so vary your wording to keep it natural.
- Quality Links: Seek links from reputable sources, like industry partners or publications, as these strengthen your credibility.
Ready to boost your visibility?
Get started with our Organic SEO service today!
Tip #3: Social Media Branding
In today’s world, building a strong brand presence on social media is crucial for business success.
Social media platforms allow you to connect with customers closely. Choosing the right platform depends on your audience demographics. Once selected, create engaging posts to encourage likes, comments, and shares. Need help? Get started building a strong online presence today.
Tip #4: Paid Advertising
For immediate visibility, especially for new sites, consider paid ads.
Search Engine Ads: Google Ads can boost your visibility quickly by placing your site at the top of results. Although it can be costly, it’s highly effective.
Social Media Ads: Amplify reach with paid social ads. We recommend Social Media Ads on platforms like Facebook and Instagram to attract new users.
Get a head start with our Google AdWords and Social Media Ads services.
Tip #5 – Implementing Your Plan
Implementation is key. A solid plan needs to be dedicated follow-through, and some tasks can be resource-intensive. At Self-Edit, we’ve been guiding clients through the ever-changing digital marketing landscape since before Google existed. Partner with us to ensure consistent growth.
Social media platforms allow you to connect with customers closely. Choosing the right platform depends on your audience demographics. Once selected, create engaging posts to encourage likes, comments, and shares. Need help? Explore our Social Media Management services for support in building a strong online presence.
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